3 Reasons to Generate Leads With Video
Let’s face it; everybody wants to rank in Google. However, the reality is that placing Ads for your search terms is a quicker option. In the case study below Google discuss how one brand used Form Ads to generate leads with video and gives 3 good reasons you should take similar action.
with original content and analytical research from Think with Google
How Chilli’s Managed To Generate Over 7,800 Leads With Video
Here’s how the Chili’s marketing team used the sight, sound, and motion of video for a lead generation campaign, and why other brands should consider trying something similar.
Combining brand awareness and lead generation goals
But when Chili’s and its agency, 360i, heard about form ads, they saw a good opportunity to get people to sign up for My Chili’s Rewards, the brand’s loyalty program. Form ads — a new TrueView for action format optimized for lead generation — create a sign-up form that enables viewers to submit their name and email right below a video ad. It’s a quick and easy process that doesn’t interrupt the viewing experience.
The campaign ended up generating over 7,800 form leads, a valuable addition for a campaign focused on brand consideration.
Three reasons to combine video and lead generation
1. Sweat your assets while easily generating leads
2. Add video success metrics that prove ROI
3. Gain freedom to experiment with new audiences
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