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Frequently Asked Questions

It’s always important to ask questions. If you don’t find what you’re looking for in our Frequently Asked Questions, then contact us here and we’ll help you out personally.

Read This First

Hi, welcome to our Frequently Asked Questions section.

Whilst we try to enlighten you here, we don’t want you to spend all day reading either. Be sure to send us a message using our Contact Us page. We’re always happy to speak to you 🙂

Why do I need video?

Video is one of the most important channels of communication for any brand. Video is immediate, shareable and allows companies to bring new depth to their brand identities for sales, marketing and media coverage. From animation to executive interviews to product demonstrations, video can be used for any number of purposes, including:
  • Online advertising
  • Trade show exhibits and presentations
  • Marketing collateral for current and prospective clients
  • Shareable content through YouTube
  • Email campaigns to clients and prospects
Additionally, video is critical for SEO (Search Engine Optimization), and pages with video are 50 times more likely to rank on the first page of Google results. The problem for most people is the cost. Branded and personalized content can easily cost between £5,000 and £10,000, even with basic animation. That’s because most of the time it has to be done on-site at your premises. So, it not only costs for a production team, it also costs the time of you and your staff. We don’t see it that way. If you have access to a good images and a high quality logo, then we can make make those assets work for you in ways you could previously only dream of. Directly over the Internet, and at a price you never imagined. Producing an HD animated 3D video from a standard, flat, static logo brings a whole new dimension to Who you are and What your brand is about. Video Works. Fact!

How do I get my Custom Branded Video?

Because each video we create for you will be unique to your brand we need to define the products together. A Strategy Call is the best way to do this, and find out first if a video will fulfil your needs.

But we’ve made it super simple, and we have a process that we’ll go through with you.

Of course, we have a starting point. Your Goals. From that we’ll piece together everything you need to have a unique and engaging video, integrated with your branding during the full editing process.

The benefit is that together we can be highly cost effective, use your existing content (that you’ve already paid for) and save you a packet in the process.

We’ll pull everything that you need either from your website content, your existing branding files, or our “Magic Vault”. If you already have HD logos and website images you’re ready to go right now.

We take care of all the creative stuff and will make a proposal based on the Top Level styles you choose. However, our proposal will be fine-tuned to the voice of your business and your brand.

To make sure we can do that we’ll have to have a short call, especially if this is your first project with us.

It’ll be super simple. We’ll talk about your business, fix color palettes and images, and define the text and Calls To Action.

If you’re not sure about such things, don’t worry. It’s our job to guide you, and we won’t take much of your time.

Once we’ve done, we’ll create a Private Product Proposal outlining everything we mapped out together.

What if I don't have a YouTube page?

We offer design services to create and design a YouTube page that matches your brand identity and syncs with your web presence and other marketing collateral.

Can I include my own video or images?

Absolutely. The whole point of your advertising is to show your clients what you can do for them. Your difficulty is piecing all that together in a professionally designed video package. That’s why, as long as your content is HD and great quality, we’ll integrate your video clips and images into the finished items. Adding all the amazing animation and graphics so that your clients can see your business in all it’s glory, with all it’s benefits, is where we give you the upper hand. So, images of your office, shop front, smiling staff, or fantastic dining environment are truly great assets. Just take them with high quality equipment to ensure we can use them. General quality requirements:
  • Logo format should be 2048px x 2048px .png with transparency.
  • Video should be 1080p minimum [1920px x 1080px]
Some products require more specific dimensions, and we will confirm that during our consultation. Pre-production work on your logo or graphics is also a service we can provide.

I don't want to do a voice over?

You don’t have to. If you do want a personal host to welcome guests then our White Screen and Green Screen actors completely solve this problem for you. They cover many different services, and we can pull most of them straight off the shelve. Good voice over artists command upwards of £1,000 even for a couple of hundred words, so our text based video styles dramatically reduce your cost. Most of the time you really don’t need voice overs. Our slideshows with graphics and background music are exceptional products that will make your business shine. You could create a voice over yourself, but it’s not easy. Studio microphones and sound booths all create an ambiance that is difficult to reproduce yourself. But if you work in Auto-Repair and background workshop noise is par for the course, why not. Just make sure the voice is crisp and clear.

Can we use our own people in the video?

Talent fees are the key words, here. Generally professional actors are used for voice over and on-screen word. They do a great job. They learn their parts. They can cope with script changes and the many re-takes of scenes. Best of all, however, is that they come across well on the TV screen. In short they have talent. Choosing a White screen or Green Screen product will save you days of wasted time, heart-ache, and frayed nerves. In short, it will save you 1,000’s. Using non-professional talent is a risk.

Can my video be embedded on my website?

Absolutely. We recommend it! The high definition video we create can easily be converted for use on the web, mobile or large screens. It’s a great way to get the most out of your marketing dollar.

Make sure you have hosting that can rapidly serve HD video and you’re good to go.

If you do have issues with shared hosts lagging or streaming High Definition content, then get back in touch with us. We can offer secure, high-speed hosting for a small monthly charge.

We’ll also securely lock your videos so that they can only appear on your own website domain. As an added bonus we’ll colour-brand the player controls to your website design.

YouTube is great for getting promotional content out there, and our Intro/Outro products are ideal to signal to your subscribers that you’re a Pro worth subscribing to.

If you do use YouTube to host website embedded content, just remember that your video may be polluted by your competitions advertising, end-screen next video suggestions, YouTube Player branding, and a host of other things designed to drag people away from your website and into YouTube’s ads network. At the end of the day, that is what YouTube is designed to do and they do it very well.

How many different ways can I distribute my video?

Countless ways! The sky is probably not the limit. Our clients blast out videos on social media, stream their videos from their websites, send presentations on tablet catalogues, email their video vignettes to prospective clients, embed pinned posts in Facebook groups, and place them in interactive campus maps. If you design an app, your videos even can be viewed inside your app. Video does more to pull in customers that any other type of media. It’s the value-added benefit of with video, and it’s the value of working with us.

How long to get a finished product?

A full video project can take around 6 weeks. If you’re looking for simething simple, like a logo stinger or an intro/outro toadd to existing content, we can turn those items around in a few days. For full projects we have an online Project Management system where you will be able to view and take part in the process, giving you complete visibility. We can work around your schedule if you have a demanding corporate role, ao the timescales can be adjusted to allow for your internal decisoin-making. Once your video is out on the Internet you’ll be reaping the benefit for years to come, so a little extra time in the planning and production isn’t going to hurt. We will talk with you to give you a specific timetable based on what you want to accomplish.  

ABOUT

The Online Video Production Company is based in the UK, and we do exactly what it says on the tin...We create and manage your marketing video productions completely online, so we work globally. For you, that means you get your video fully project managed online and produced without leaving the comfort of your favourite chair. As long as you can connect with us, through hang-outs, skype, or whatever your preference, you'll have 100% face-to-face meetings and project visibility.


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