Loading...

LOOKING FOR A VIDEO PRODUCTION COMPANY
IN Brighton and Hove?

Finding a good video production company in Brighton and Hove should be easy. But finding a producer that specialises in Marketing as well as Video could double your business. That's an opportunity you can't overlook, and you may have to search further than just the Brighton and Hove area. But, hey, that's what the Internet is for. To broaden your options and give you better access to professionals that can really help you.

Grab Your Free Video Strategy Call

FINDING YOUR VIDEO PRODUCTION COMPANY

In this article you will discover all the steps of marketing video production, and learn how you will benefit from understanding them.

One of the first thing you notice when you search Google for “video production company near me” is that you’ll probably have a good choice. There’s plenty of high-quality video producers out there. But if you want a simple marketing video*, hiring the videographer for a live shoot could be overkill for many Brighton and Hove businesses.

Whether you're in Brighton and Hove, or Bristol, today's internet means that you'll be collaborating online. So why not broaden your options?

(* View your free YouTube Marketing Video Course)

What’s more difficult is knowing what kind of video you should be creating for your business. Whether the video production companies near you can create the sort of video is directly connected to their marketing know-how. Marketing is another skill set that’s required on top of the tip-top technical video production skills.

While graceful cinematic glides and sublime fades look great on a wedding video, you’re marketing goal is to hit the viewer with the right message. It has to be the right time in your marketing cycle, and get them to take decisive actions.

Is The Art in The Cinematography, or in The Editing?

With the advances in motion graphics, kinetic text, and modern video titling, the lines between live action video production and post-production have become blurred. Video stock and commercial licensing has also given access to fantastic footage. Footage that you would never be able film on-site in your office, cafe, or workshop. That lies heavily in the project management and production editing department as opposed to the “lights, camera, action” department.

Add the need to grab attention, and there’s barely enough time to make an impact. Even great cinematic video content can dwindle before the dredded finger swipe scrolls you out of the timeline forever.

Meaning that while great content is essential, whether it’s filmed with you or accessed under license is less relevant. As long as your Video Editor does a solid job you're on solid ground.

It also means the Marketing department comes before the Production department.

 

How Long Should a Successful Marketing Video Be?

Over the years we’ve arrived at a simplified formula for video length and content timing. But it does come with a caveat. You have to understand where you are in your marketing cycle, be specific in the audience you’re connecting with, and be clear in the action you’d like them to take.

Broad-brushing in any of theses areas only has one result…

Targeting everybody, means targeting nobody.

[ Here's 7 Tips to get the best out of your video ]

e-Commerce Video Length
You have to be clear in your intent. One video will not cover all cases, but it will greatly enhance one specific step of your marketing.

That’s the result you’re looking for, whether you’re in Brighton and Hove or Kathmandu.

Here’s what you need to do:

Sole trader, SME, or big Corp, you need to nail your strategy first.

If your business doesn’t officially have a marketing department, or video marketing isn’t your strong point, don’t panic, we can walk you through everything.

Here’s the headlines of what you need to lay out.

  1. Goals: Define the Goal of your video
  2. Audience: Identify your ideal customer in Brighton and Hove (or another location)
  3. Content: Use a content style based on a specific step of your marketing cycle
  4. Distribution: Decide where the video is going to be used
  5. Metrics: Know how to measure your success
  6. Optimisation: Understand how to improve your ROI
  7. Production: Produce the video that suits your purpose
  8. Conclusion: Making the leap from Project Hopeful to Project Leader

Note:

  • Steps 1 to 3 are a must before entering into Production
  • Steps 4 to 6 can cycle in progress, before and after Step 7

Bottom Line: Don't make a video just for the sake of making a video.

If you already have ideas for your video you can plan them out here in our Video Strategy Creator

Looking For Some Ideas?

Social Icons Floating Googleplus

Social Icons Floating Googleplus

Twitchy Logo

Twitchy Logo

Single Toast with Plate

Single Toast with Plate

Transformer Logo

Transformer Logo

Grass Logo

Grass Logo

Snowflake Title Intro

Snowflake Title Intro

Wall Decorating

Wall Decorating

Black On White Logo

Black On White Logo

Pool Logo Girl Swims Away

Pool Logo Girl Swims Away

Paper Crafts Logo

Paper Crafts Logo

Social Icons Vortex Twitter

Social Icons Vortex Twitter

Colour Max Demo: Subscription Thank you

Colour Max Demo: Subscription Thank you

Social Icons Balls Black Googleplus

Social Icons Balls Black Googleplus

Man Book

Man Book

Paint Splash Logo

Paint Splash Logo

Firefly Swarm Social Facebook

Firefly Swarm Social Facebook

Social Icons Vortex Googleplus

Social Icons Vortex Googleplus

Social Icons Floating Vimeo

Social Icons Floating Vimeo

Casual Laptop Mockup Woman

Casual Laptop Mockup Woman

Thick Book and Coffee

Thick Book and Coffee

Electric Logo

Electric Logo

Social Icons Balls White Twitter

Social Icons Balls White Twitter

Cinematic Rays Logo

Cinematic Rays Logo

Scifi Interface Intro

Scifi Interface Intro

Couple Wall Painting

Couple Wall Painting

Tile Flip Logo

Tile Flip Logo

Social Icons Boxes Twitter

Social Icons Boxes Twitter

Cave Wall Carvings Intro

Cave Wall Carvings Intro

Fire Logo

Fire Logo

Laptop Screen Mockup 2 Woman

Laptop Screen Mockup 2 Woman

Social Icons Vortex Instagram

Social Icons Vortex Instagram

Coffee Cup Type 4

Coffee Cup Type 4

Team Project Close Up

Team Project Close Up

Girl and Canvas

Girl and Canvas

URL Intro

URL Intro

Extruded LED Titles Intro

Extruded LED Titles Intro

Man Reading a Book – Close Up

Man Reading a Book – Close Up

WSP 3: White Screen Presenter + Logo Overlay + Outro

WSP 3: White Screen Presenter + Logo Overlay + Outro

Firefly Swarm Social Youtube

Firefly Swarm Social Youtube

Weights Logo

Weights Logo

Water Splash Logo

Water Splash Logo

High-tech Arrows Outro

High-tech Arrows Outro

Smoke Logo 3

Smoke Logo 3

Your Text Flies Intro

Your Text Flies Intro

City Billboards Night 02

City Billboards Night 02

Ink Drop Title Intro

Ink Drop Title Intro

Wall Painter

Wall Painter

Space Title Intro

Space Title Intro

Offer

Offer

Drawing Board Man Presenting Title

Drawing Board Man Presenting Title

Social Icons Floating Facebook

Social Icons Floating Facebook

Long Shadow Title Intro

Long Shadow Title Intro

Paint On Logo

Paint On Logo

Coffee Cup Type 2

Coffee Cup Type 2

Colour Max Demo: OVP Sales Page

Colour Max Demo: OVP Sales Page

iPhone Screen Mockup Man

iPhone Screen Mockup Man

Chemist Mixing Fluids

Chemist Mixing Fluids

iPhone Screen Mockup Girl

iPhone Screen Mockup Girl

Cyber Landscape Logo

Cyber Landscape Logo

DNA Logo

DNA Logo

Industrial Construction Logo

Industrial Construction Logo

Colorful Particles Logo

Colorful Particles Logo

Flat Circular Intro

Flat Circular Intro

Interference Logo Stinger

Interference Logo Stinger

DNA Outro

DNA Outro

Tiles Logo Stinger

Tiles Logo Stinger

Printer – Double Page

Printer – Double Page

Social Icons Floating Pinterest

Social Icons Floating Pinterest

Art Expo Square Painting

Art Expo Square Painting

Wine Bottle

Wine Bottle

Social Icons Balls Black Facebook

Social Icons Balls Black Facebook

Geometric Construction Logo

Geometric Construction Logo

Tree Branch Text

Tree Branch Text

Wall Breaker Logo

Wall Breaker Logo

Tranquility Spa Logo

Tranquility Spa Logo

Honeycomb Logo

Honeycomb Logo

WSP 1: White Screen Presenter

WSP 1: White Screen Presenter

Cosy Card

Cosy Card

Abstract Title Intro

Abstract Title Intro

Girl Holding a Paper

Girl Holding a Paper

GSP 1: Green Screen Presenter

GSP 1: Green Screen Presenter

Hanging Nature Photos

Hanging Nature Photos

Man Holding a Paper

Man Holding a Paper

Bird Flock Logo

Bird Flock Logo

Drawing Board Meeting Title

Drawing Board Meeting Title

CEO Briefing

CEO Briefing

Girl Book

Girl Book

Art Expo Speech Square

Art Expo Speech Square

Casual Laptop Mockup Man

Casual Laptop Mockup Man

Firefly Swarm Social Vimeo

Firefly Swarm Social Vimeo

Placing Photos on a Fridge – Front

Placing Photos on a Fridge – Front

Black Particles Title Intro

Black Particles Title Intro

Abstract Micro Titles Intro

Abstract Micro Titles Intro

Baubles Text Intro

Baubles Text Intro

Men T-Shirt Colored

Men T-Shirt Colored

Social Icons Vortex Linkedin

Social Icons Vortex Linkedin

Male Scientist Examins Holo Orb

Male Scientist Examins Holo Orb

Social Ink Splatter Twitter

Social Ink Splatter Twitter

Firefly Swarm Logo

Firefly Swarm Logo

Book Logo

Book Logo

Smoke Logo 1

Smoke Logo 1

Newsletter Outro

Newsletter Outro

Arrows Outro 1

Arrows Outro 1

Arrows Outro 2

Arrows Outro 2

Man Presenting With TV

Man Presenting With TV

Paper Silhouette Logo

Paper Silhouette Logo

Live Action Demo: Wedding Planner

Live Action Demo: Wedding Planner

Colourwheel Logo

Colourwheel Logo

Energy Burst Logo

Energy Burst Logo

Product Box Placement

Product Box Placement

DNA Intro

DNA Intro

Neon Titles Outro

Neon Titles Outro

Scientists Collide Beams

Scientists Collide Beams

Firefly Swarm Title Intro

Firefly Swarm Title Intro

Graffiti Logo

Graffiti Logo

Bullet Fracture Logo

Bullet Fracture Logo

Firefly Swarm Social Instagram

Firefly Swarm Social Instagram

Index Card Titles Engineer

Index Card Titles Engineer

Social Icons Vortex Pinterest

Social Icons Vortex Pinterest

Matrix Logo

Matrix Logo

Rectangular Stamp

Rectangular Stamp

Pool Logo Girl Diving

Pool Logo Girl Diving

Scientist Finger Tap Hologram

Scientist Finger Tap Hologram

Social Icons Balls Black Twitter

Social Icons Balls Black Twitter

Cinematic Intro 1

Cinematic Intro 1

Shower Glass Fog Logo

Shower Glass Fog Logo

GSP 2: Green Screen Presenter + Logo Overlay

GSP 2: Green Screen Presenter + Logo Overlay

Equalizer Logo

Equalizer Logo

Fluid Logo Stinger

Fluid Logo Stinger

Business Cards 1

Business Cards 1

Can Energy Drink

Can Energy Drink

Social Icons Cube Pinterest

Social Icons Cube Pinterest

Sphere Logo Construction

Sphere Logo Construction

Gym Bicycle Title

Gym Bicycle Title

Road Outro

Road Outro

8-bit Logo

8-bit Logo

Man Picks up Phone

Man Picks up Phone

Can Standard Soda

Can Standard Soda

Round Stamp Logo Color

Round Stamp Logo Color

Assembly Logo

Assembly Logo

Pool Logo Girl Swimming

Pool Logo Girl Swimming

Girl Identification

Girl Identification

Hotel Soap Packaging

Hotel Soap Packaging

Firefly Swarm Social Twitter

Firefly Swarm Social Twitter

Firefly Swarm Social Googleplus

Firefly Swarm Social Googleplus

Baubles Logo

Baubles Logo

Social Icons Balls Black Linkedin

Social Icons Balls Black Linkedin

Men Long Sleeve T-Shirt

Men Long Sleeve T-Shirt

Forest Floor Photos

Forest Floor Photos

City Billboards Night 01

City Billboards Night 01

Laptop Screen Mockup Man

Laptop Screen Mockup Man

Scifi Portal Logo

Scifi Portal Logo

Floating Blob Logo

Floating Blob Logo

Twitter Social Outro

Twitter Social Outro

Social Icons Floating Instagram

Social Icons Floating Instagram

Ink Drop Logo

Ink Drop Logo

Spa Volcanic Rocks

Spa Volcanic Rocks

Fruit Basket

Fruit Basket

Restaurant Napkin

Restaurant Napkin

Thin Book and Coffee

Thin Book and Coffee

Lens

Lens

Social Icons Cube Linkedin

Social Icons Cube Linkedin

Youtube Outro 3

Youtube Outro 3

Pencil Sketch Outro

Pencil Sketch Outro

Gold Social Icons Twitter

Gold Social Icons Twitter

Social Icons Cube Youtube

Social Icons Cube Youtube

Social Ink Splatter Facebook

Social Ink Splatter Facebook

Showreel Five

Showreel Five

Social Icons Cube Twitter

Social Icons Cube Twitter

Pool Girl Dives Out

Pool Girl Dives Out

Photography Agency Logo

Photography Agency Logo

Social Glass Outro 3 Icons

Social Glass Outro 3 Icons

Art Expo Rectangular Painting

Art Expo Rectangular Painting

Youtube Outro 1

Youtube Outro 1

Superhero Girl

Superhero Girl

Multicolored Smoke Logo

Multicolored Smoke Logo

Sauna Smoke Logo

Sauna Smoke Logo

Page Flip Logo

Page Flip Logo

Abstract Polygon Logo

Abstract Polygon Logo

Circular Logo Stinger

Circular Logo Stinger

Paint Bucket Splash

Paint Bucket Splash

GSP 3: Green Screen Presenter + Logo Overlay + Outro

GSP 3: Green Screen Presenter + Logo Overlay + Outro

Notepad Memo

Notepad Memo

Simple Quote Intro

Simple Quote Intro

Toon Leafs Logo

Toon Leafs Logo

City Transform Logo

City Transform Logo

Team Project Top Down

Team Project Top Down

Tree Carving

Tree Carving

Superhero Shirt Rip – Man

Superhero Shirt Rip – Man

Social Icons Balls Black Youtube

Social Icons Balls Black Youtube

LED Arrows Left And Down Outro

LED Arrows Left And Down Outro

Printer – Single Page

Printer – Single Page

Black On White Logo 2

Black On White Logo 2

Gold Social Icons Facebook

Gold Social Icons Facebook

Showreel Four

Showreel Four

Abstract Floral Logo

Abstract Floral Logo

Title Construction Intro

Title Construction Intro

Fireworks Titles Intro

Fireworks Titles Intro

Woman Texting

Woman Texting

Social Icons Vortex Youtube

Social Icons Vortex Youtube

Cube Logo

Cube Logo

Coffee Cup Type 3

Coffee Cup Type 3

Phone Slideshow Version 2

Phone Slideshow Version 2

Cube Outro

Cube Outro

Whiteboard Demo: Wedding Planner

Whiteboard Demo: Wedding Planner

Metaball Social Youtube

Metaball Social Youtube

Double Toast with Plate

Double Toast with Plate

Soccer Ball

Soccer Ball

City Growth Logo

City Growth Logo

Coffee Cup Type 1

Coffee Cup Type 1

WSP 2: White Screen Presenter + Logo Overlay

WSP 2: White Screen Presenter + Logo Overlay

Metaball Social Facebook

Metaball Social Facebook

Women T-Shirt Colored

Women T-Shirt Colored

Man Texting

Man Texting

Social Icons Floating Twitter

Social Icons Floating Twitter

Yoga Girl Logo

Yoga Girl Logo

Opening Hatch Logo

Opening Hatch Logo

Plate Logo

Plate Logo

Underwater Logo

Underwater Logo

Girl Reading a Book Close Up

Girl Reading a Book Close Up

Diagonal Logo Stinger

Diagonal Logo Stinger

Colorful Paper Outro

Colorful Paper Outro

Hex Flagel Logo

Hex Flagel Logo

Gym Bicycle Logo

Gym Bicycle Logo

Showreel Three

Showreel Three

Ocean Logo

Ocean Logo

Social Icons Boxes Facebook

Social Icons Boxes Facebook

Notebook Calculations

Notebook Calculations

Social Icons Floating Linkedin

Social Icons Floating Linkedin

Showreel One

Showreel One

Metaball Social Twitter

Metaball Social Twitter

Social Icons Balls White Linkedin

Social Icons Balls White Linkedin

Business Cards 2

Business Cards 2

Wave Reveal Logo

Wave Reveal Logo

Glass Rings Logo

Glass Rings Logo

Drawing Board Meeting

Drawing Board Meeting

Tutorial Intro

Tutorial Intro

Social Icons Cube Googleplus

Social Icons Cube Googleplus

Stage Logo

Stage Logo

Twirl Logo

Twirl Logo

Roller Wall Painting Close

Roller Wall Painting Close

Black Logo Wind

Black Logo Wind

LED Arrows Down Outro

LED Arrows Down Outro

Social Icons Cube Facebook

Social Icons Cube Facebook

Notepad Titles

Notepad Titles

Supernova Logo

Supernova Logo

Girl Drawing

Girl Drawing

Drawing Board Man Presenting Illustration

Drawing Board Man Presenting Illustration

Textfall Outro

Textfall Outro

Can Beer

Can Beer

Box Logo

Box Logo

Present Outro

Present Outro

Color Splash Logo

Color Splash Logo

Latte Art

Latte Art

Scifi Interface Outro

Scifi Interface Outro

Restaurant Couple Table Logo

Restaurant Couple Table Logo

Stars Logo

Stars Logo

Massage Tattoo

Massage Tattoo

Scientist Identifies

Scientist Identifies

Gym Energy Drink

Gym Energy Drink

Mosaic Glow Logo

Mosaic Glow Logo

Gold Social Icons Youtube

Gold Social Icons Youtube

Bokeh Intro

Bokeh Intro

LED Arrows Right And Down Outro

LED Arrows Right And Down Outro

Light Bulb Title Intro

Light Bulb Title Intro

Pixelated 3D Logo

Pixelated 3D Logo

Round Stamp Logo Texture

Round Stamp Logo Texture

Social Icons Boxes Googleplus

Social Icons Boxes Googleplus

Drawing Board Woman Presenting Title

Drawing Board Woman Presenting Title

Cube Cluster Logo

Cube Cluster Logo

Laptop Screen Mockup 2 Man

Laptop Screen Mockup 2 Man

Drawing Board Woman Presenting Illustration

Drawing Board Woman Presenting Illustration

Weightlifting Tattoo

Weightlifting Tattoo

Yoga Girl Title

Yoga Girl Title

Underwater Title

Underwater Title

Scifi HUD Logo

Scifi HUD Logo

Sparks Logo

Sparks Logo

Men Magazine

Men Magazine

Rainy Glass Title Intro

Rainy Glass Title Intro

Placing Photos on a Fridge – Side

Placing Photos on a Fridge – Side

Art Expo

Art Expo

Shine Logo

Shine Logo

Geopop Logo

Geopop Logo

Present Logo

Present Logo

Men T-Shirt White

Men T-Shirt White

Polygon Ripple Logo

Polygon Ripple Logo

Phone Slideshow

Phone Slideshow

Girl Finger Tap Hologram

Girl Finger Tap Hologram

Energy Vortex Logo

Energy Vortex Logo

Diagonal Title Intro

Diagonal Title Intro

Industrial Title Intro

Industrial Title Intro

Gym Soda Drink

Gym Soda Drink

Social Icons Balls White Googleplus

Social Icons Balls White Googleplus

White Logo Wind

White Logo Wind

Smoke Logo 2

Smoke Logo 2

Hexagon Outro

Hexagon Outro

Social Ink Splatter Youtube

Social Ink Splatter Youtube

Little Planet Intro

Little Planet Intro

Social Icons Vortex Vimeo

Social Icons Vortex Vimeo

Art Expo Speech Rectangular

Art Expo Speech Rectangular

Toon Text Intro

Toon Text Intro

Bouncing Balls Logo

Bouncing Balls Logo

Thick Book and Coffee 2

Thick Book and Coffee 2

Social Icons Balls White Facebook

Social Icons Balls White Facebook

Women T-Shirt White

Women T-Shirt White

Social Icons Balls White YouTube

Social Icons Balls White YouTube

VIDEO PRODUCTION SERVICES

VIDEO TYPES & EDITING STYLES

High quality video productions come in many formats. What's important is that they engage your audience and deliver your message.

When it comes to choosing a type of video it'll depend on your style of doing business, the platforms you're distributing on, and the action you want the viewer to take.

We'll build your strategy together, formulate your message, and get the video style that will hit home the best with your target audience.

LIVE ACTION STOCK VIDEO

Completely generated from our stock footage, you get Full HD professional footage, a fully licensed soundtrack, logo stinger and motion graphics. This Premium product show your customers that you're a Premium Service business.

Click image to view video:

Click to view video

WHITEBOARD EXPLAINER VIDEOS

You need to lay it out in front of the Customer. Tell them what you do, tell them how the benefit from using you, and tell them how to contact you. The simple Whiteboard Explianer Video is ideal for you.

Click image to view video:

Click to view video

COLOUR MAX EXPLAINER VIDEOS

You still want to offer guidance, but you have a larger budget and so do your Clients. Upgrade to the Colour Max Explainer Video for a richer, more elegant feel.

Click image to view video:

Click to view video

MIXED MEDIA

Why stick to one style when you can let it all hang out. The video below mixes multiple styles to wish customers a Happy Hoilday season and thank them for their support during the year.

Click image to view video:

Click to view video

1. Defining The Goal Of Your Video

Every marketing video you produce should have one over-riding Goal.

A single action that you would like the viewer to take during or after the video. What that action is depends where the viewer is in your marketing cycle.

Typically, your marketing cycle resembles the image shown in Figure 1. Every business has it's own quirk depending on how customers are acquired and what your marketing funel looks like, but the stages of the customer's thought processes are similar.

Marketing Cycle - Click to Enlarge

(click to enlarge)

Let's think about about where you can best target your audience to make the biggest impact in your business.

  • Starting out and need to build awareness
  • People are intent on buying, but aren't quite closing the sales, or
  • Need to build up customer loyalty for repeat purchases and want to to give something special as post-purchase support.

Attracting Viewers and Motivating Actions

From the moment viewers meet your Brand, to the moment they recommend you to others, you have the opportunity to create "Touch" points that build Authority and Confidence.

Here's a list of opportunitites that are waiting for you to grasp them.

]

Awareness

The consumer is looking for a solution to their problem. They consider an initial set of brands, based on brand perceptions and exposure. It's time to step on the scene.

 

Video types to consider:

  • Company Overview
  • Company Culture
  • Customer Profile
_

Interest and evaluation

Your potential customer evaluates what they want or requirements for purchase. Adding or subtracting brands as they go, it's time to deliver your proof statements.

 

Video types to consider:

  • Customer Testimonials
  • Product Demonstrations
  • Explainer
I

Purchase & Post-

During and after purchasing your customer builds expectations based on the information your provide. Show them you didn't forget them once the cheque cleared.

 

Video types to consider:

  • How-to’s
  • Welcome
  • Product Training
  • Explainer
A

Loyalty & Advocacy

Your customer begin deciding whether the brand is worthy of their loyalty. Deliver support with clarity and simplicity, and your customer will actively promote your brand.

 

Video types to consider:

  • Training & Support
  • Case Studies
  • Event & Tradeshow
  • Customer Testimonials

2. Identify Your Ideal Audience

And yet businesses throw away thousands of pounds on Facebook Ads with poorly targeted audiences. It's not intentional, but it is avoidable. The main problem is "Specitivity"; not an easy word to pronounce, but a reasonably easy problem to overcome.

As a business you have a number of different type of clients. They have different reasons for doing business with you, and they have individual needs. So treat them as individuals, and pander to their individual requirements.

Where are the hungry customers for your video campaign

The language you use in your video has to address a specific problem because you can provide a solution to it.

If you can identify one specific client, with one specific problem, and offer one specific solution, then your chances of success are much higher. You can identify where to find them on specific websites, at specific types of events, or in specific facebook audiences.

We call this a Customer Avatar.

You could well have several of these, but taking just one ideal client and creating a video that talks directly to them alone should be a priority. Talking to everyone will water down you message.

If you want to practice narrowing down your customers to find your Ideal Customer, you can try our Customer Avatar Creator

3. Using Content Specific to each Marketing Cycle Stage

Begin thinking like your Customer.

At different parts of the Marketing Cycle your ideal audience has different mindsets.

From Awareness, through Evaluation, Decision...yada, yada, yada...your customer makes assessments using different parts of their brain.

It's semi-intentional because it's just human nature. As a result it can make your job more difficult if you don't know about which part their using. Luckily there's a science to it, therefore a solution exists.

In plain English, you need different styles of video to:

  • Wooing a customer who has never heard of you by creating need
  • Tipping the purchase-making decision by exploiting benefits
  • Supporting post-purchase by increasing loyalty bonuses

You couldn't, and definitely shouldn't, try to do the whole caboodle in one shot.

Creating Scripts Specific to  the Cycle

The language you use and the style of video you produce needs to take into account the targeted step in the cycle.

Having:

you can pen them a text that appeals to their present needs.

If you need guidance on creating a script you can use our Video Script Creator

4. Deciding Where Your Video is Going to be Used

Distribution channels can effect many things during Production, so it's important to figure this out in the early stages.

The format(s) your video will be produced in often depends on where the video will be showed. This used to be simple. Most platforms used a 16:9 ratio, commonly known as Wide-screen. But with mobile viewing beginning to take the lead the formats were forced to adapt.

How Mobile Viewing Can Affect Video Formats

In the early days of YouTube turning your phone to view a video in fullscreen was te obvious option. Then the social media giants began to jump onboard and all hell broke loose. Socialites began filming on their phone, consequently holding it vertical. Turning your phone was pointless.

Somewhere along the way Facebook decided a happy medium was to introduce Square video. The format meant it didn't matter which way around your phone was so the viewer experience remained the same. Problem solved!

Well, their problem at least...kinda.

Let's pretend you want to get the most bang for your buck by showing your video in as many places as possible.

Creating a 16:9 ratio is the obvious place to start. But when you want to use the same video in a social media Ad Campaign, you can't simple clip the sides and make it vertical or square. You'll loose content, text, and accordingly the impact you want your video to make. That means it may make sense to invest in multiple edits of a video to cover your intended uses.

Bottom Line: Target specific video formats before production

Here's a list of potential places you can use your video.

Online

Clearly your reach can be greater online. But if you intend to run Ads you still have to be clear and concise about your objectives. Be focused on one platform and learn it inside-out to reap the most benefits.

 

Places to consider:

  • Your Website
  • Product Support Pages
  • YouTube
  • Vimeo
  • Facebook
  • Instagram
  • LinkedIn
  • Tumblr
  • Twitter
  • Pinterest
  • Marketing Emails
  • Yelp
  • Reddit
  • Medium
  • TripAdvisor
  • Dailymotion

Offline

Don't under-estimate the power of increasing awareness in the real-world. Passing traffic, loyal customer bases, and people in queues are all opportunities increase you bottom line.

 

Places to consider:

  • Bars
  • Restuarants
  • Waiting Areas
  • Meeting Rooms
  • Meeting Points
  • Toilets & Restrooms
  • Live Demonstrations
  • Classrooms & Lectures
  • Tablet Brochures
  • Festivals
  • Trade Shows
  • Showroom Windows
  • Behind Welcome Desks
  • Public Transport
  • Bus Stops
  • Use the soundtrack for Radio

Once you've decided on your target formats you may want to consider using automated distribution tools. Above all, automated distribution tools will enable you to collect and measure the metrics required to control therefore helping optimise your video content.

5. Know How To Measure The Success of Your Video

What does Success look like to you?

The obvious answer would be more sales. Unfortuately, simplifying your measurement to a single element like money in the bank is short-sighted. Depending on who, why, and where you're targeting an audience you'll need to be tracking several factors.

In summary, an Awareness campaign could be measured by more people coming through the door or increased website traffic. That would be a success even if you didn't close more sales. It's only part of your sales funnel, and to complete the circle you would have to track from the beginning to end.

Subsequently, here are some of the metrics you should be monitoring. We call these Key Performance Indicators, or KPI's.

Awareness KPI's

  • Views
  • Impressions
  • Unique Users

Consideration KPI's

  • View-through Rate
  • Watch Time

Action KPI's

  • Clicks
  • Calls
  • Sign-ups
  • Sales

One thing you have to consider when looking at each metric is that each platform has it's own KPI terms. Particularly, each platform also has it's own way of measuring.

Facebook, for example, may consider a view to be someone who watched at least 3 seconds of the video. YouTube, however, may only count views over 30 seconds or if an action is carried out before 30 seconds.

As a rule this is a good reason for either mastering one platform or paying an expert to monitor campaigns for you.

Here's some other metrics that fall into the mix:

  1. Play Rate
  2. Replays
  3. Shares
  4. Impressions
  5. Average View Duration
  6. Average Completion
  7. Audience Retention
  8. Feedback (positive/negative)
  9. Subscriber Growth
  10. Traffic Sources
  11. Viewer Demographics, Loaction
  12. Peak Viewing Times

So all of these can thereby be considered to measure the Success of your video.

You can also use them to refine your content, thus Optimising your rates of success.

6. Understand How to Improve Your R.O.I.

Now you know the Demographic that engage the most your videos (from your metrics), you can work on clinching more sales.

It's time to refine the content, language, or Calls to Action that will swing the balance in your favour.

Depending on where you decided to focus in your Marketing Cycle you can take several steps. For instance, in the same place, or working up and down your sales funnel.

  • Refine the stage you're working on
  • Attract more of the same type of clients into the top of your funnel
  • Play the Loyalty Card with existing buyers at the bottom of your funnel

This involves re-analysing your first five steps and hence reviewing the best course of action.

This could be defining another Customer Avatar and attacting Look-a-Like customers.

It could mean changing the Call to Action thereby getting the audience into a new product range.

Maybe re-purposing existing content regularly saving yourself a wedge of money.

The good news is that video is already returns the best ROI for any type of campaign.

The initial cost may be higher, but it:

  1. Demands more attention
  2. Explains more directly
  3. Draws on emotions
  4. Connects person-to-person

Try pulling people away from any screen and you get a feeling of the power of video.

7. How to Produce a Video That Suits Your Purpose

Did you arrive from Step 3 or Step 6?

You've been working hard. You started with a Strategy, you found your Ideal Customer Avatar, and targeted a specific Script to part of your Marketing Cycle.

You have enough to go into Production, so what happens next?

Video Production Steps

We have 6-Stage Online Project Management System to give you excellent visibility.

As a client you and your team have password protected access to review the project status, 24/7. You can review your script, content, soundtrack, and new edit releases as and when it suits your agenda.

You've witnessed first hand parts of the first 3 stages. We call them:

  1. Discovery
  2. Definition, and
  3. Script

The next three are Soundtrack, Storyboard, and Production.

  1. Soundtrack: Laying out music, voiceovers, sound effects and anything else we come with together.
  2. Storyboard: A representation of the different scenes, texts, transitions, live action, animations, etc, that will go into your video.
  3. Production: When all the hard work comes to fruition. Editing and Review cycle.

Throughout the process we hold online reviews together. Every time new content is posted you will receive a notification and we can arrange a review. You can also access the content to hold your own internal review with your team.

During Stage 6 we cycle new revisions of your Production video and review/re-edit until you are 100% happy with the outcome.

Conclusion

When presented as a complete project the video, whilst central to the project, is only one element.

It's important that you, as the Leader, have full visibility and can actively take part in the process.

After all, nobody understands your customers better than you

Project Management Infographic

The majority of business don't have the means to employ a full-time Marketing Department. Furthermore, they don't need one. They just need support from dedicated services for occasional projects.

While it's great to work with a someone just around the corner, we don't always have the skills on our doorstep. Even when we do, we won't necessarily have full visibility on the project and have complete clarity on what's being produced for us.

In a global economy, and by embracing the internet, you can now build solid working relationships that best suit your business; whatever town you're in, and whatever town your services are in.

To work with a UK business that understands your Video Production needs, your Marketing Strategy needs, and your Business Goals, get in touch with us today.

Ready to Discuss Your Video Project?

Schedule a call to find out how we can make you a video that engages your audience, communicates your message, and inspires viewers to take action.

ABOUT

The Online Video Production Company is based in the UK, and we do exactly what it says on the tin...We create and manage your marketing video productions completely online, so we work globally. For you, that means you get your video fully project managed online and produced without leaving the comfort of your favourite chair. As long as you can connect with us, through hang-outs, skype, or whatever your preference, you'll have 100% face-to-face meetings and project visibility.


The Online Video Production Company

Your Privacy Matters

We use technology such as cookies on our site to give you the best experience and protect your data. GDPR data management links can be found in the page footer.